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Independent ad serving for advertisers

Serve, track & optimize ads across every screen.

10 ad formats. 8 interactive CTAs. One platform to deliver and measure campaigns across CTV, mobile, in-app, desktop, audio and DOOH — with clean, independent data.

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10
Ad formats
8
Interactive CTAs
<60ms
Edge latency
MRC
Aligned tracking

Why advertisers choose Adxerv

With video and connected ad spend exploding across CTV, mobile and DOOH, advertisers need an independent way to verify delivery and drive outcomes.

Independent measurement

Your spend, your data. We don't sell media — we serve and track it. Clean, unbiased delivery numbers.

Branding & performance

From completion-rate driven branding to install / lead / sale postbacks — one platform for both.

Real-time visibility

Live impression, completion, VTR and conversion data per campaign, creative, publisher and device.

Standards-first

Full VAST 2/3/4 + VPAID + VMAP + MRAID. Drop a tag into any player, SSAI stitcher or in-app SDK.

Monetize remnant traffic

Networks and SSPs on Adxerv can opt-in to let AdLynk fill unsold inventory and share revenue back — no extra integration.

Built-in IVT & fraud detection

Every impression is screened for invalid traffic, bots and SDK spoofing by our internal fraud tool before it's billed.

Every screen. One platform.

Generate tags per publisher per demand type and deliver on every device your audience uses.

CTV / OTT
VAST + SSAI for connected TV and streaming.
Mobile Web
JS + VAST tags for mobile browser inventory.
In-App
MRAID + VAST/VPAID for app publishers.
Desktop
Standard VAST/VPAID for desktop video players.
Audio
DAAST tags for podcasts and music streaming.
DOOH
Programmatic delivery for screens out-of-home.

10 ad formats out of the box

From CTV and OTT to in-app playables, audio, DOOH and shoppable video — Adxerv ships the format and the measurement together.

SSAI — CTV / OTT
Server-side ad insertion — seamless, ad-blocker-proof CTV/OTT delivery.
Video (VAST)
VAST 2/3/4 + VPAID. Publisher's player decides pre / mid / post-roll & outstream placement.
In-App (MRAID)
Mobile in-app rich-media with MRAID 2/3, including interstitials.
Rewarded Video
Opt-in video for in-app rewards. High completion rates.
Playable Ad
Mini-game / try-before-install creative for app marketers.
DOOH Video
Programmatic Digital Out-of-Home — billboards, transit, retail.
Audio / Podcast
Server-stitched audio insertion for podcasts & music streaming.
Shoppable Video
Tap-to-buy hotspots, product carousels and live cart inside the ad.
Display Banner
Static & animated display banners (incl. companion to video) with click trackers.
Rich / Interactive
Custom HTML5 rich media: QR, map, dial, lead form, WhatsApp — your CTA layer.

8 interactive CTAs, mix and match

Layer one or more CTAs on any creative. Tap a card to preview how it appears to viewers.

From setup to insights in 4 steps

A guided path from wallet top-up to live optimization.

STEP 01

Top up your wallet

Add funds and configure billing. Pay only for impressions delivered.

STEP 02

Build creatives & CTAs

Pick from 10 ad formats and wire up to 8 interactive CTAs per creative.

STEP 03

Launch campaigns

Targeting by geo, device, app and dayparting. Branding or performance.

STEP 04

Track & optimize

Live analytics + S2S postbacks for installs, leads and sales.

Everything you need to run modern ads

Demand
  • Branding & performance
  • 10 ad formats
  • Frequency & pacing
  • Geo, device & app targeting
Supply
  • Unlimited publishers
  • Tag generator per demand type
  • VAST 2/3/4 + VPAID + VMAP + MRAID
  • SSAI compatible
Measurement
  • Real-time analytics
  • Conversion stages & postbacks
  • Custom funnels
  • Exportable reports
Operations
  • Wallet top-up
  • Transparent billing
  • Role-based access
  • Audit logs

Bring clarity to every impression

Launch your first campaign with us. No long-term contracts, no media markup — just clean tracking and the formats your brand needs.

Contact us